Netflix announced recently that it has signed a deal to stream Relativity-produced movies on its website. This will give subscribers the chance to stream Relativity produced projects soon after the DVD release window and sooner than most Netflix streaming content deals.
“Traditionally, these films have flowed through Relativity’s studio releasing partners to output deals with premium TV channels,” the parties noted. “The deal marks a continued shift in the distribution of major motion pictures in the U.S. Under the agreement, an increasing amount of popular contemporary movies previously encumbered by pay TV agreements with premium channels such as HBO, Showtime and Starz will become available to be streamed from Netflix months — and not years — after their release on DVD. It will be the first time that studio-quality theatrical feature films will be streamed via subscription by Netflix instead of being broadcast by the traditional pay providers.”
Movies in the deal include Paramount’s boxing drama The Fighter and Universal’s dramatic thriller Skyline.
“Our continued goal is to expand the breadth and timeliness of films and TV shows available to stream on Netflix,” said Netflix chief content officer Ted Sarandos.
“We have always been about finding new ways to grow and monetize our business,” Relativity chief Ryan Kavanaugh said. “This clearly is a natural step in the evolution of the movie business and opens up a whole new world of revenue and marketing opportunities.”
Source: The Hollywood Reporter
