The National Football League has asked Captain Morgan to bench its guerrilla campaign to get players to strike its trademark leg-up pose during games, reports Yahoo Sports. Captain Morgan was quietly implementing the campaign through its brand agencies, enlisting NFL players who would agree to strike the pose on the field during play. For each instance, Captain Morgan would donate sums to the NFL charity Gridiron Greats starting at $10,000 for regular season games and up to $100,000 for the Super Bowl. The league has notified Captain Morgan and the charity that the NFL follows policies similar to other sports that forbid sponsoring commercial products during play.
The NFL caught on to the campaign during this week s primetime Monday Night Football game on ESPN, when Brent Celek of the Philadelphia Eagles struck a leg-up in the end zone after a touchdown against the Dallas Cowboys. Celek was given a standard NFL penalty for demonstration. Read more at Yahoo Sports.
