Research firms EEDAR and the Nielsen Company have partnered on providing data for the game industry, reports Gamasutra. EEDAR, which focuses on the game industry, is incorporating Nielsen’s Video Game Tracking data and Monitor-Plus reports into its GamePulse research service. Nielsen’s reports consist of regular surveys of 1,200 people on game product awareness and purchase intent. Users of EEDAR s GamePulse will have access to both Nielsen data sets starting in March 2010. Read more at Gamasutra.
Nielsen And EEDAR Partner On Game Research
Recommended For You
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…