A fourth quarter 2009 study by Nielsen shows U.S. viewing habits on digital platforms growing but television still dominating, with 99 percent of all video content still viewed on traditional TV. As reported in Adweek, the researcher’s A2/M2 Three Screen Report shows significant growth in online video, up nearly 35 percent since Q3 2009. The study showed average Americans spent four hours per week on the internet, with 22 minutes of it watching online video. In comparison, TV viewing took up 31 hours per week on average.
Television viewing using DVR is also on the rise, up more than 21 percent since last quarter. The study shows the average person spent 31 minutes a week watching programs on DVR. Nielsen also released figures from the quarterly report showing mobile video usage is highest among teens, measured at seven hours per month.
Read more at Adweek {link no longer active}.
