According to a study by Generation Media, Nintendo occupied the British TV airwaves for the full 52 weeks, achieving the greatest “share of voice.” Microsoft saw the highest TVR (an equivalent to one percent of a target audience) despite having only 10 TV campaigns.

The study also showed that Bethesda beat out Warner Bros for ninth place, thanks to each of their titles reaching over 200 TVRs. These top ten publishers accounted for 86 percent of all games and consoles TV advertising in 2011.