Nintendo recently revealed that there will be no announcements of the price for the Wii U until 2012. While Nintendo CEO Satoru Iwata has said the system won’t be cheap, Codemasters CEO Rod Cousens emphasized the need for smart pricing.
“I anticipate further price cuts on existing consoles prior to Christmas this year, and there’s room for further price cuts next year. So Wii U needs to be very keenly priced,” said Cousens. “Pricing is critical in a very fragmented hardware space,” he added. “So I am not sure they are going to be able to come out and hit a premium price point from the outset. But Nintendo is smart. It is always innovative. It has demonstrated its breakthrough ability in the past, so let’s see if it can do it again. And the industry should cheer it on.”
Source: MCV {link no longer active}
