Nintendo of America has announced that Scott Moffitt will be the company’s executive vice president of Sales & Marketing, reporting to president Reggie Fils-Aime. He has worked in marketing for over two decades, having worked at PepsiCo and most recently at Henkel Consumer Goods Personal Care division.

“Scott Moffitt makes a marvelous addition to the Nintendo team,” said Fils-Aime. “His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console.”

“Nintendo is a brand unlike any other,” said Moffitt. “I look forward to helping shape the company’s future for all kinds of players.”