Nintendo has announced a new Create Britain campaign, which will be supported by both online and TV ads. Using the DS game Art Academy, Nintendo reps will show shoppers how easy it is to draw using the game at several shopping centers.
“The aim is to get the U.K. to discover its artistic side through the use of Art Academy,” said Nintendo marketing assistant Rebecca Archer. “Sampling will therefore be an integral part of this campaign, as the only way consumers will discover what Art Academy can teach them is through trying the software themselves.”
“00Many people view art as elitist and highbrow. We want to make it accessible to all by demonstrating that anyone, whatever their ability, can learn to paint and draw using Art Academy, said Archer. All of our sampling venues are large footfall shopping centers that have mass market appeal. We have also been careful to select sampling venues across the country so that every consumer has an opportunity to come along.
Source: MCV
