Nintendo says it dominates the female console gamer segment with an 80 percent share, reports Kotaku. The company highlighted statistics to support its case at a recent BMO Capital Markets financial conference. Nintendo estimates that women make up a little more than a quarter of the 45 million console game player market. The company says 80 percent of the segment, or approximately 9 million women, are primarily Wii players. Nintendo of America s Reggie Fils-Aime says the figure represents a successful attempt by Nintendo to grow its market by specifically targeting women. Read more at Kotaku.
Nintendo Scores With Women
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