Nintendo is sparing no expense to promote its family-friendly software in the U.K. this holiday. Actress Dame Helen Mirren has been drafted to promote Wii Fit Plus, reality TV pop group JLS will be the faces of Wii Party, broadcaster Terry Wogan will front the Brain Training game, while Louise and Jamie Redknapp will promote New Super Mario Bros. Wii.
“This year’s star line up is the best yet, demonstrating the wide appeal of Nintendo products,” stated Nintendo’s U.K.’s marketing director Dawn Paine. “This Christmas, with the help of our celebrity friends, we will be helping the nation play together and have fun whatever their age.”
X-Factor winner Alexandra Burke and reality TV stars Olly Murs and Jedward will be attached to the Dragon Quest IX and New Super Mario Bros DS campaigns. Meanwhile, Geordie duo Ant and Dec will back Donkey Kong Country Returns.
