Yahoo picked up baggage fees for travelers at two San Francisco area airports as part of a marketing stunt, reports Ad Age. The company sent representatives to San Francisco International and San Jose International airports to execute the stunt and managed to get coverage on local TV. Yahoo called the move one small act of kindness. Ad Age sees brilliance in a marketing stunt based on messaging that Yahoo is making “navigating the world simpler and cheaper.”
Read more at Ad Age {link no longer active}.
