The NPD Group released research on consumer spending in the U.S. and major European markets on sales of used games, rentals, subscriptions and digital products, which they say reached a combined total of $3.33 billion. $2.04 billion of that was generated in the U.S. while the U.K. saw close to $508 million, followed by Germany and France at $461 million and $320 million, respectively.
“It’s fascinating to see the nuances in consumer behavior across geographies,” said Anita Frazier, industry analyst, The NPD Group. “Clearly these other forms of content acquisition do not follow as consistent of a trend as we see with the established box product business in the U.S.”
“Now that we’ve established our Europe based service covering the U.K., France, and Germany, we can begin working directly with clients to help them dissect at deeper levels how the unique market drivers specific to each country can help them understand the increasingly global nature of the games industry,” said Sam Naji, European industry analyst, The NPD Group.
