Offerpal revealed today that it is moving into the display ad network business. Currently, the firm works on mobile monetization and ads in social apps where players can sign up for a special service instead of directly paying for elements in the game.
Offerpal chief revenue officer Mihir Shah indicated that they are looking to make their services more comprehensive for ad agencies and major brands trying to reach social app audiences. These new options let marketers reach Offerpal’s network of 225 million users across 2,000 social web sites and apps.
Source: VentureBeat {link no longer active}
