Offerpal Media recently published a paper talking about the best practices for monetizing virtual currencies. The white paper, titled “Beyond the Offerwall: Monetizing virtual currency through in-game promotions,” showed that offer-based ads increase revenue, draw in new users and increase CPM.
“Traditional ‘offerwalls’ remain the most effective foundation for developers to monetize their virtual currency, but only about 10 offer of a game’s audience tends to find them,” said Mihir Shah, Chief Revenue Officer of Offerpal Media. “In-game promotional campaigns allow our game developers to reach a broader audience, do much more interesting user and demographic targeting, and get best-in-industry payouts based on higher volumes and contextual relevance from major advertisers. We uniquely understand that this is a direct response business first and foremost, not only a payments business.”
Find out more at www.offerpalmedia.com.
