CrowdStar and Sibblingz have announced that they have launched an in-game Old Navy branded virtual store called It Girl just in time for Black Friday. The game lets players shop a virtual Old Navy store and get items for themselves or their Facebook friends.
“Old Navy is excited to work with It Girl this holiday season,” said Amy Curtis-McIntyre, senior vice president, marketing, Old Navy. “We hope our customers will have fun playing in the virtual Old Navy as much as they do shopping in our brick-n-mortar stores.”
“It will be interesting to see the real world Black Friday go head-to-head with the virtual one within It Girl,” says Niren Hiro, CEO of CrowdStar. “We applaud Old Navy for pioneering a new way for retailers to connect with consumers.”
