Penny Arcade has announced a unique Kickstarter to get ads off of their site for the next year, allowing them to concentrate on other projects rather than trying to get sponsorship. While the announcement has come with a small amount of controversy – some wondering if it’s a proper use of the Kickstarter platform – the project has already raised over $150,000 from more than 2,000 backers.

“We’ve committed to a pretty shocking reconfiguration of our company, and we’re going to need all hands on deck to do so,” reads the Penny Arcade appeal page. “Their Pledge system streamlines this process considerably. It’s also incredibly transparent, with a bright green bar that goes up in real time so you can see what is happening.”

Source: Kickstarter.com