Peter Moore will be given a Lifetime Achievement Award at the PromaxBDA Sports Media Marketing Awards. The event will take place in New York City on November 15 and he will give the keynote where he will discuss new media marketing avenues for sports marketing.

Currently the COO of EA, he was recently the head of EA Sports and in charge of such prominent brands as Madden NFL and FIFA Soccer. His 25 years worth of experience include time at Reebok, then Sega of America to launch the Dreamcast, later to Microsoft to help launch both the Xbox and Xbox 360 before leaving for EA in 2007.

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