Playboy is going to be offering a new twist on their centerfold model. The magazine’s June issue will feature Playmate of the Year Hope Dworaczyk in a 3D image.
“What would people most like to see in 3-D ” asked Playboy founder Hugh Hefner. “Probably a naked lady.”
The magazine (which has seen its publication numbers halve since 2006) is looking to create an event around the 3D images, with 3D glasses included that are sponsored by the HBO show True Blood. Interestingly, Hefner was considering 3D images when he first launched the magazine in the ’50s
“I actually signed a photographer to shoot two nude women in 3-D in Chicago,” he said, adding that he nixed the idea when he found out how expensive it would be to include the glasses.
This shows how heavily 3D is trending right now in all mediums, and also gives a good demonstration of how a unique sponsorship can mitigate cost and drum up extra attention.
Source: Associated Press
