Subway restaurants today announced a marketing partnership with Sony Computer Entertainment America. Via this alliance, Subway dinners will offer opportunities to win PlayStation prizes, the total of which will be worth over $1 million.
“This alliance brings Subway consumers another fresh first; the opportunity to experience the new PlayStation Move before anyone else,” said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust Ltd. “As a brand that values active lifestyles, Subway is pleased to join PlayStation in the launch its new active gaming platform and offer our fans this exclusive opportunity.”
The collaboration will also produce the Fiery Footlong Frenzy Fueled by PlayStation, with some of the spiciest subs to date, including the new New Turkey Jalapeno Melt and the popular Buffalo Chicken. When customers purchase a 32 oz drink, specially marked SunChips Monterey Jack and Sundried Tomato snacks, and specially marked Subway Breakfast sandwiches, they’ll have a chance to win PlayStation product.
“PlayStation consumers are accustomed to being the first to have access to innovative technology unlike anything on the market,” said Ginger Kraus senior director of brand alliances at Sony Computer Entertainment America. “We are thrilled to team up with Subway in the U.S. to carry on this tradition, and extend the PlayStation experience through strategic partnerships like this that will ultimately benefit fans of both PlayStation and Subway.”
Prizes include Move controller bundles, collector s editions of Gran Turismo 5, LittleBigPlanet 2 and Uncharted 2: Among Thieves, Bravia TVs, PSP packs, Bloggie Cameras and more. Consumers who purchase these items in store can participate by entering the codes at SubwayFreshBuzz.com, via mobile device on SubwayFreshBuzz.mobi, or via text message to 87963.
