There was neither hide nor hair of the PS4 was mentioned at E3 2012. When asked why now isn’t the time to show off the next home console from Sony, CEO of PlayStation Andrew House concisely laid out his company’s philosophy on the matter.
“The right time to talk about new advances in hardware is when you can demonstrate a significant leap on the current experience, and something that is going to be attractive,” said House. “That remains our philosophy. Beyond that we have nothing to say at this point.”
When asked if Sony’s financial difficulties have negatively impacted the PlayStation business, he responded, “No. In Kaz [Hirai, Sony CEO]‘s first strategy meeting he pointed out three core businesses that he felt was critical to Sony’s future and we were honoured and somewhat pressured to be highlighted as one of them. I see my role, in part of my return to Sony corporation, is to serve Kaz best by building bridges with the other divisions, which is critical for any large corporation. And also to banish the idea that SCE is somehow a separate island, which sits apart from the rest of the organization.”
Source: MCV
