Peter Dille, who helped launch the original PlayStation as a marketing executive at Sony Computer Entertainment America, has moved on to join Tapjoy. He will now focus on advertisers and app developers, trying to turn Tapjoy into a consumer brand.
He’s not the first executive to leave a cozy position at an established AAA gaming brand and he predicts that he will not be the last. “That’s not to say that my former category is going to fall off a cliff, but there’s an awful lot of excitement here,” Dille said. “[Chief operating officer] John Schappert left EA to join Zynga. . . . It’s fair to say that you’ll probably see more of that.”
Source: AdWeek.com
