Cocky Culture has announced that Pocket Ninjas has seen a half million downloads since switching to free-to-play. The update to version 1.2 which added free-to-play resulted in 100,000 downloads the first week.
“My wife and I literally checked every hour to see if its rank was going up almost as if it was a stock or something,” said Cocky Culture head Tony Dimovski. “As it climbed the charts I started getting email after email from various companies wanting to advertise with me, for me, and through me. It was the weirdest thing getting that kind of attention and response because I really thought the days of an independent, solo developer getting a hit at the App Store were gone with all the competition and marketing from major studios.”
“What’s made it even sweeter is that it really hasn’t gotten any pub from the ‘big-name’ app blogs or from the App Store,” he adds. “It just kept climbing on its own. When I look at this past week and realize that almost a half million people have downloaded a game I made, with the majority of reviews being so positive, it’s such a gratifying, motivating, and mind-blowing experience.”
Source: GamesIndustry.biz
