J.K. Rowling has announced that Pottermore will launch as a continuation of the Harry Potter franchise. The website will feature 18,000 words of new Harry Potter content for fans too look over and expand their knowledge of the Harry Potter universe.

Described as being a series of illustrated environments players will be able to explore many familiar environments of the Harry Potter universe like Platform 9 ¾, the Hogwarts Express, Diagon Alley, Gringotts and Hogwarts School of Witchcraft and Wizardry. Fans can talk to each other and share their fan creations like artwork.

Limited access will be granted to one million fans on July 31 with the site launching to the general public on October 1, 2011.

Source: Time