Professor Layton and the Diabolical Box came out on August 24 and racked up 65K in sales in seven days — not bad for a game marketed largely to female gamers in several TV commercials.

September sales data will be out in a few weeks but if Layton has a strong showing, it could mean the unorthodox marketing paid off.  Nintendo created and is running three distinct commercials featuring female gamers with Nintendo DSi systems playing the puzzle game.