PromaxBDA conducted an interview with Ayzenberg’s Chris Younger and Simon Ward on the firm’s new offering of guarantees on the performance of its social media campaigns for clients. Ayzenberg rolled out its Earned Media Guarantee last month, which Ward introduced in a byline article here on [a]list daily.
Source: Altimeter Group
In its interview published yesterday, Promax delves deeper into the methodology behind the program. Promax blogger Justin Sanders called it, “A bold promise to clients that [Ayzenberg] will not only predict the performance results for a given campaign, but be accountable for them.”
Read the interview at PromaxBDA.
