According to PlayStation director of product planning and platform software innovation Don Mesa, a third of all sales on the PS Vita are digital. He also said that a survey of Vita owners showed that the system had a 86 percent “satisfaction rate” and that 90 percent of Vita owners play Vita once a week or more for an average of 18.7 hours every week.

“I know there”s been a lot of noise about Vita recently,” Mesa admitted. “There were some negative impressions and so forth. One thing we haven”t had the opportunity to do is talk about how our Vita owners are feeling about the platform. It”s a good gut check for all of us, to know what”s happening now.”

“Our users are embracing the PlayStation Store on the device and finding it very easy to download and get their games on their device and start playing,” he added.

Source: IGN.com