For the past couple of years, PlayStation has had the “It Only Does Everything” campaign headlined by Kevin Butler. SCEA has announced that they are rolling out a new campaign called “Long Live Play” for the system’s switchover to $249, with new ads rolling out immediately on websites, TV networks, retailers and social networking outlets immediately.
“PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with ‘Long Live Play’ – mixing humor and a little good, clean fun with the kind of entertainment content you crave,” said Scott Steinberg, SCEA VP of Product Marketing. “What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.”
Source: PlayStation Blog
