A newspaper ad for PS4 suggests heavily that the system is launching in Europe. The region is very important for both Sony and Microsoft in the coming console war, and it seems likely Sony doesn’t want to give Microsoft a head start anywhere.

“We announced at the PlayStation Meeting event on Feb 20th that PS4 would be coming in 2013,” said a Sony Europe rep. “The adverts are simply re-stating that message. More information about PS4 and all PlayStation Platforms will be announced at E3.”

Source: Edge