Many websites start off as fansites and become more professional as time goes on, meaning they become a career for whomever is running them. Some sites make the transition properly, but others don’t make it, like MundoRare.
Early in May, we showed Rare our most ambitious project to date. We planned to film an hour long documentary about their 25 years of history, to be shot on location in England, presented in HD and ready to be distributed freely via Xbox Live and Internet, posted the MundoRare team. The project was formally introduced through a briefing that included a fact sheet, script, interview guidelines, several resumes and a demo reel. The crew behind the movie consisted of none others but us, since we also happen to be a team of filmmaking and journalism graduates with very good knowledge of Rare’s history. And best of all, the project was going to be shot at zero cost, because we had access to all the equipment we needed through a variety of professional sources.
Unfortunately, some days ago, Rare’s PR department finally denied our permission to shoot arguing that the film wasn’t going to be ‘on message,’ they continued. Shutting down the website was an option we were already considering in case we couldn’t make the process of working on it worth the effort. Therefore, we designed a win-win deal that could have resulted in a wonderful project for us and a terrific treat for fans everywhere. Despite its ambitious scope, we felt it was an irresistible offer. In fact, we are still puzzled over their response. It was a risk-free operation to be carried away with all legal safety measures deemed necessary and full of good intentions. It simply makes no sense. It has changed our perception of Rare forever and leaves us with no other option but to end our support for them.
They go on to indicate that the direction towards the uninspired Kinect Sports also pushed them towards this decision. Whatever the case, it’s brought more bad publicity to Rare in a time when they could use all the publicity they could get.