Red Dead Redemption has exceeded initial expectations, having moved five million units in a few weeks, with some considering it Take-Two’s next big franchise along with Grand Theft Auto. Contributing to this success, many think, is the high profile ad campaign the game saw.
“We note that RDR has displayed greater staying power, and remains in the top 10 of certain key online retailer sales lists, said Wedbush Morgan analyst Michael Pachter. Apart from the game s high Metacritic score, management attributed a large portion of the game s success to its marketing campaign. We noted multiple prominent billboards throughout Los Angeles promoting RDR, in addition to print ads, TV commercials, and a TV special.
“As a result of the success of the RDR campaign, Take-Two will focus more on marketing for future high profile releases, including Mafia II,” Pachter noted.
Source: IndustryGamers {link no longer active}
