It’s a harsh reality for AAA products these days either they can sell millions of copies or they’ll probably be tossed aside. Despite being one of THQ’s better known and more established hardcore franchises, Red Faction appears to be getting the cruelest cut of all.

“Given that that title, now in two successive versions, has just found a niche, we do not intend to carry forward with that franchise in any meaningful way,” said THQ CEO Brian Farrell . “In today’s hit-driven, core gaming business, even highly-polished titles with a reasonable following like Red Faction face a bar that continues to move higher and higher.

“Moving forward, our core game titles must meet a very high quality standard with strong creative and product differentiation, appeal to a broad audience, and be marketed aggressively,” Farrell added.