THQ has teamed up with Starlight Runner Entertainment to bring the Red Faction franchise to other media platforms like film, television, online, mobile, books and graphic novels. Transmedia Producers Jeff Gomez and Mark Pensavalle will look to expand the Red Faction universe by developing an overarching backstory for the game universe and the previously announced TV movie.
We were impressed by Starlight’s demonstrated track record with numerous high profile transmedia projects including Avatar, Halo and Pirates of the Caribbean, said Danny Bilson, Executive Vice President, THQ Core Games. In order to fully realize our vision of creating franchises that successfully transcend gaming, we re tapping the best in the business with Jeff and his team to make our game fiction more robust and consistent across multiple media platforms.
THQ will retain all rights to any transmedia projects involving Red Faction. Gomez and Pensavalle, who will be credited as Transmedia Producers on the projects, will work closely with Bilson, and Director of Fiction Development, Paul DeMeo on all extensions of the Red Faction universe.
“Red Faction has cultivated an excited and participatory fanbase over the last decade that is eager to engage and learn more about the Red Faction world, characters, and storylines,” said Jeff Gomez, Transmedia Producer and CEO of Starlight Runner Entertainment. “Danny Bilson is a thought-leader in the videogame and entertainment space and a big advocate of transmedia storytelling – we are thrilled to be working with him and his team to create content that will excite the Red Faction community by allowing them to discover the secrets of the Red Faction universe.”
