Red Robot Labs is partnering with Next Media for Asian market expansion. Next Media Animation will be building upon Red Robot’s R2 mobile gaming platform, investing $5 million, while Red Robot will launch its location-based mobile title Life Is Crime in Asia.

“As a location-based platform company looking to expand globally, Asia was the obvious next step for us,” said Mike Ouye Co-founder and CEO of Red Robot Labs. “After seeing Next Media’s dedication to the creation of innovative content so similarly mirrored our own business objectives, we knew we had to work with them. I have no doubt they’ll build cool games on our platform. They are the first of many third party studios that will be building location-based games on R2.”

“Next Media Animation is known for creating addictive content,” said Jimmy Lai, Chairman of Next Media. “We have been looking to expand into location-based gaming, but we were waiting for the right technology. We found it in Red Robot’s R2 platform. We can’t wait to let our creatives loose on their cutting-edge technology to see what we can do.”