Nintendo has had an uneasy relationship with free-to-play games, not helped by a speech given by CEO Satoru Iwata during GDC ’11 questioning the value of games given away for free. Nintendo appears to be turning the corner with free-to-play on the Wii U, however, and Nintendo of America President Reggie Fils-Aime said his company is open to numerous types of business models.

“Free-to-play or any other business model really needs to be separated out into the business model itself and the content that delivers on that business model,” said Fils-Aime. “In terms of business models, we love them all. Full priced games, smaller digital content, free-to-play, consumable content, subscription services . . . we love them all. The good news is that the system that will support Wii U will accommodate all of those business models. So at that point, it’s up to the developer and publisher to figure out what it is that they want to do.”

“On the content side, we just believe it’s important that the content match the business model. And some of the people who are having trouble today are, I think, examples where the content is not matching the business model by having something that’s free-to-play but it’s not hooking me and I’m not getting far enough into the game to actually spend money on future purchases, that’s a bad business model,” he added. “I’m not going to call out any competitors, but there are a number of people where [it’s a problem]. Pick the business model, and I can find people where it’s working and I can find people where it’s not.”