Universal Studios has launched an augmented reality campaign for its upcoming film Repo Men” geared to iPhone owners. MediaPost reports that the studio worked with mobile tech company Occipital to roll out the campaign. The effort involves barcodes embedded into the film s marketing materials such as outdoor movie posters and online banner ads. Once scanned by Occipital’s Red Laser app for iPhone, the barcodes give users access to content such as teaser trailers. MediaPost says the campaign draws from plot elements in the film, which has actors Jude Law and Forest Whitaker playing professional organ thieves who use barcodes to track their bounty. Universal digital marketing manager Ben Blatt called the effort a complementary mobile extension to the film’s overall promo push. Read more at MediaPost.
‘Repo Men’ Gets An AR campaign
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