By Sahil Patel

Netflix and Amazon famously don’t provide ratings on who’s watching what on their respective SVOD services. That’s going to change soon, though not at the hands of either company.

Starting next month, Nielsen will provide some viewership metrics on content available on Netflix and Amazon Instant Video, according to The Wall Street Journal. The measurement firm will be able to do this by monitoring video consumption among those who participate in its nationwide consumer panel.

This will be independent data, unverified by Netflix or Amazon, who declined to comment for the report. Nielsen will use audio-recognition technology to identify which shows are being streamed.

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