UK retailers are speaking out on EA’s Project Ten Dollar, an initiative to cut down on used game sales by offering exclusive downloadable content worth $10-15 to new product purchasers.  Executives from UK-based used game stores SwapGame and Chipsworld voiced their opinions to Gamesindustry.biz.  SwapGame CEO Marc Day said that the move could ultimately hurt EA and other game publishers, citing that the majority of customers in his stores use game trades as a means to purchase new games they can’t otherwise afford.  Chipsworld’s Don McCabe took a different approach, saying that EA asks game buyers to register to receive their free content, which means they are collecting consumer data for direct marketing.  McCabe said he wonders why his chain would hand over customers to someone who plans to compete with it, adding that it would make them less likely to want to promote that game.   Kotaku reports on the story that first appeared on Gamesindustry.biz, which now requires registration for access.  You can read more, and jump to the Gamesindustry.biz story, at Kotaku.