Rockstar has high expectations for Red Dead Redemption and is giving the game an ambitious marketing campaign to match. The company will not only be teaming up with companies like IGN, YouTube, Microsoft and LoveFilm to promote the game, but they will also be launching an ambitious theater campaign that will include downloadable game content in the foyer.
“This is our most ambitious game to date and our biggest UK release this year,” said Rockstar GM Neil Stephen to MCV. “We are spending a larger proportion of our TV budget pre-launch than we ever have before to ensure Red Dead Redemption is established as a massive triple-A title. For the first time as a company, we will be running an on-screen cinema advertising campaign. We think the cinematic nature of the game makes it a perfect fit for cinema and we will be executing a nationwide ad campaign targeting the audiences of Robin Hood, Iron Man 2 and Prince of Persia.”
“The game has garnered an incredibly positive reception from the gaming and lifestyle press with many outlets placing Red Dead Redemption as a possible game of the year contender,” added Stephen. “In terms of sales projections, we are aiming high and as such are focusing more attention on retail channels than ever before. Once the game is released we expect that word of mouth and our massive launch media campaign will propel the game to excellent sales. This leaves us with very high expectations for what we think is our next blockbuster gaming franchise.”
Source: IndustryGamers {link no longer active}
