Rory McIlroy, a young Northern Irish golfer, just won the PGA Tour’s U.S. Open, and that’s a big win for him and for Electronic Arts. Turns out, EA bet big by putting McIlroy on the cover of Tiger Woods PGA Tour 11 as part of the game’s emphasis on the Ryder Cup, and now they’re in with the 22 year-old athlete on the ground floor.
The future of golf
Source: AdWeek
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