Rovio and Madhouse has confirmed that they will be working together for a mobile ad partnership. This will let Chinese advertisers harness the Madhouse SmartMad Ad network to reach Angry Birds users; they’re hoping to reach 100 million in China by the end of 2011 to add to the 300+ million global users of Angry Birds.
“In-app advertising is the future of mobile marketing, as well as a key development area for Madhouse,” said Joshua Maa, the founder and CEO of Madhouse. “I am very pleased to work closely with Rovio, one of the leading mobile game and media companies in the world, and contribute to the development of mobile marketing in China. I trust this partnership will attract attention from brands, which will further boost the growth of the mobile marketing industry in China.”
“With 900 million mobile users, China is the second largest market for Angry Birds downloads, just after the United States, stated Henri Holm, Senior Vice President, Rovio Entertainment Asia, showing his confidence in this partnership. This indicates the huge potential for mobile advertising, which is still to be recognized by brands. We value Madhouse for its technology advantage and brand resources. By working with Madhouse, we hope to develop products specialized for the China market and further contribute to the growth of the mobile marketing industry in China.
