THQ has announced a new promotion called Win a Rim Job. Based around the Rim Jobs car customization chop shop in Saints Row: The Third, players will be able to win a free Saints Row car customization.

Fans love the Saints Row franchise for its over-the-top gameplay experience and incredible customization abilities and Saints Row: The Third ups the ante in both areas, said Tyrone Miller, director public relations, THQ. The combination of E3, Los Angeles, Saints Row fans, cars and rim jobs will offer a one-of-a-kind experience that only THQ can deliver.

The Win a Rim Job sweepstakes will have sign ups at www.saintsrow.com/rimjob until May 24, with a winner drawn at random. The car remodeling will take place at a tune-up garage outside of the Los Angeles Convention Center during the 2011 E3 Expo.