One of the biggest surprises for the Sony NGP is the fact that it will incorporate Android games into its suite of titles. SCEA President-CEO Jack Tretton says it’s all about the company’s tradition of innovation.
Yeah, we definitely have worked closely with Google and I think it was through a number of conversations that we came up with the concept of PS Suite and a PlayStation Store on Android devices that were the best fit for us and for them, said Tretton. I’m glad you’re sold on it, and I’m glad you get it, because I think we’ve never been about the status quo. We’ve always been about, what is the market What is the opportunity Seize the opportunity and differentiate yourself. To sit there and stick your head in the sand and say, ‘smartphones are irrelevant, there are no other gaming mediums,’ I think would be foolish, and it would be a disadvantage for us, because we have all these great games. We have this great gaming heritage.
If you truly believe in your brand and you truly believe in your technology, expose yourself to as many consumers as possible, so hopefully PlayStation Suite introduces people to the PlayStation brand and ultimately they follow the breadcrumbs back to NGP and to our other devices, he continued. We’ve got this huge library of PlayStation One games that are tremendous games, especially when compared to a lot of the other stuff you’re seeing on smartphones. That already sets the bar very, very, high.
Tretton was purposefully vague when asked about the price. Well, the goal is that people will appreciate the quality and the technology, and it’s aspirational. First you create the market where people want it, and then you try to achieve a price that’s within reach . . . So I think we certainly got people’s attention with the technology. They can see the quality, they can see the value there. It’s a question of whether we can bring it in at a price that compels them to want and go out and buy it. That’s the goal.
When asked about a subsidized model with mobile carriers, Tretton added, I think we’re just interested in delivering a good quality device with something developers are excited about, consumers are excited about, and is financially viable for everybody involved. That’s the goal, and beyond that I don’t really have any details for you.