Sony Computer Entertainment America announced that it has hired MOFILM as its crowdsourced ads agency. The company’s previously helped with the release of LittleBigPlanet Karting in the U.S. and a campaign for PlayStation in Latin America.
“We have been incredibly impressed with the creativity and quality of work that the MOFILM community has produced while working with us over the past year,” said SCEA’s PlayStation brand marketing SVP Guy Longworth. “As PlayStation moves into its next phase of growth, we look forward to continuing our work with MOFILM as our agency of record for crowdsourced advertising.”
