Scion has announced that buyers of a new 2012 Scion iQ (MSRP $15,265) will receive a PS Vita for free. The promotion will take place as the iQ launches, which is Scion’s fourth vehicle and the world’s smallest four-seater.
“Scion is very proud of the iQ’s intelligent and functional design,” said Jack Hollis, Scion Vice President. “Similar to the PS Vita, the Scion iQ comes loaded with premium technological features, has a focus on functionality, is concentrated into a suitably small package and most importantly is tons of fun.”
This is a continuation of a cross promotion that saw MotorStorm RC including the Scion iQ as an in-game vehicle option as a limited-time free download to PS Vita owners in March.
Source: Scion.com/psvita
