Scribblenauts comes out this week to quite a bit of pre-launch hype thanks to an innovative gameplay mechanic that has gamers entering anything into its dictionary (say, Keyboard Cat) and then that object coming to life to try and help you through the game’s levels.

So an innovative game should get an innovative release event, and Scribblenauts did just that at the New York City-based Nintendo World Store this weekend. Developers 5th Cell were on hand to autograph the game, and consumers were allowed to purchase it a few days ahead of its official release.

Nintendo having its own retail location in NYC has helped these become somewhat regular opportunities for fans to connect with their hobby while giving Scribblenauts additional blog coverage and valuable word of mouth.