When one traditionally thinks of Sega, images of classic franchises like Sonic, Shinobi and Phantasy Star might pop to mind, but the modern incarnation of the company has popular downloadable titles like Football Manager. The company indicates that this has helped them reach new territories.
A few years ago the digital team was bolted on to the side of other departments, with a couple of people at most working on the project. Now we have a specific ESD team of six looking after PC titles, said Sega s digital distribution manager James Schall. Digital enables you to reach out to new territories.
Source: MCV
