EEDAR analyst Jesse Divnich sees September sales data for the game industry as cause for long-term concern, reports Industry Gamers. Divnich says despite sales remaining flat in year-over-year comparison, last month’s sales were driven by the exceptional scenario of hardware price cuts. Predictably, the price cuts prompted better hardware sales that added to the month’s bottom line.
However Divnich says the effect was short-lived and not as much a boost to software sales as expected. Looking at September data he sees changes in purchase habits such as low attach rates and steeper than usual drop-off for sales of the month’s big releases such as Halo3: ODST and The Beatles: Rock Band. Divnich calls these signs that a greater force such as the economy is weighing on the sector, and he expects a disappointing October.
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