Activision announced a partnership with McDonald’s to bring Skylanders Giants themed Happy Meals to participating restaurants from April 12 – May 2. This deal will see McDonald’s restaurants across North America offer one of nine unique toys from Skylanders Giants and $10 off the Skylanders Giants starter pack.
“The Skylanders Giants Happy Meal illustrates how strong the Skylanders Spyro’s Adventure and Skylanders Giants brand has become in just 18 months,” said Tim Ellis, chief marketing officer at Activision Publishing.
“We’re excited to offer our fans another great way to experience this signature brand, and we couldn’t be more pleased to add McDonald’s to our roster of incredible partners,” added Ashley Maidy, vice president of global licensing and partnerships, Activision Publishing.
McDonald’s will support the three-week promotion with a fully-integrated marketing campaign, including TV adverts, in-restaurant merchandising, custom packaging and an online web and social media presence.
