Ubisoft has revealed that The Smurfs & Co. has over 9 million monthly players since it launched in August. More amazing is the fact that most of this was done without any external promotion.
“Smurfs went from zero to 4.2 million without marketing in two weeks,” said Ubisoft CEO Yves Guillemot. “So it’s amazing how fast, when the content is adapted, those products can grow. So it really shows that people are very interested by new content in games. So we will continue to develop and make sure the quality of the game experience is adapted to what people are looking for.”
Source: GamesIndustry.biz
