Social game maker Playfish says it is just scratching the surface of the potential market for its type of fare. Speaking to Reuters TV, Playfish CEO Kristian Segerstrale sees casual games broadening the game industry s reach at a time when traditional games are facing a crunch.
Segerstrale quelled rumors that his company was a buyout target for EA. He says Playfish is not for sale and continues to be backed by venture funds Accel Partners and Index Ventures. The company is turning a profit on games that make money through virtual goods and microstransactions. One of its current hits, Pet Society, has more than 20 million active users on Facebook and sold 4 million virtual flower bouquets earlier this year for Valentines Day. Read more from Reuters.
